This might sound complicated-and it is! Our personalized recommendations take into account thousands of types of signals: what you’re listening to and when, which songs you’re adding to your playlists, the listening habits of people who have similar tastes, and much more.

We’re able to make great personalized recommendations because of complex, dynamic systems that consider a wide variety of inputs about what you like-which we refer to as signals -and balance those signals in many possible different pathways to produce an output : the perfect song for the moment, just for you.

We’re proud of that and are actively refining our algorithms to enable even more fan discoveries of new artists each month. In fact, Spotify drives 16 billion artist discoveries every month, meaning 16 billion times a month, fans listen to an artist they have never heard before on Spotify. Listeners enjoy Spotify because we introduce them to music to fall in love with-including music they might not have found otherwise.

Spotify plans chart